MindFuel
Tangerang, October 19, 2025, 18:00
On the phone screen, the evening waves glistened golden. A teenager wrote the caption: “Healing first, so I can be sane.” From coffee-scented cafes in Bandung to the white sands of Bali, the word ‘healing’ has become the mantra of the younger generation. It is no longer just about self-recovery, but a symbol of a relaxed lifestyle and “me time.”
This phenomenon is most commonly seen among teenagers and young workers (Gen Z and early millennials). They claim that “healing” activities help relieve stress from college assignments or work. However, psychologists believe that not all forms of “healing” truly address the mental aspects that a person needs. Some focus solely on temporary pleasures like vacationing or shopping, without truly understanding the root causes of their stress. In reality, true healing should involve a process of self-reflection and deeper emotional recovery.
This trend grew rapidly after the COVID-19 pandemic, when many people felt bored due to social restrictions. Since 2021, local tourist destinations and urban cafes have begun to use the term “healing spot” to attract visitors who want to “calm themselves.” Now, in almost every major city, the concept of a “healing-friendly” place can be found easily.
According to a NielsenIQ survey (2025), 69% of Indonesian consumers say that emotional and mental health is now more important than it was five years ago. This shows a growing awareness of the importance of life balance. However, on the other hand, the term “healing” is also often exploited commercially by the tourism and lifestyle industries, making it more of a social trend than a genuine psychological need.
Some people consider healing to be a healthy way to maintain mental balance, as long as it is done consciously. However, others see it as a form of temporary escape. For most young people, healing is now more about social experiences and self-expression on social media something that “must be posted” in order to appear happy and stress-free.
Healing culture reflects two sides of the current generation: the need for real mental calm, coupled with the urge to constantly follow social media trends. Perhaps true healing isn't about the place or activity, but about a person's ability to be at peace with themselves without having to prove it through posts.
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